ad creative for DTC brands, run like an experiment
headline test · this page · 3 variants
Find the angle that actually sells. winner · scaling
Splitframe Studio is a creative testing engine. We read the ads you already run, ship angle-ranked variants at volume, and report every month on what won and why. Agencies charge $5,000 a month to guess. Your first drop is 15 ads for $650, delivered within 72 hours.
process
How it works
Ingest your live ads
We pull every ad you have in market and map it: hooks, angles, offers, formats. You see exactly which angles carry your spend and which have never been tested.
Angle-ranked variants, at volume
20 new ads a month, five a week, each built on a ranked angle and tagged so results stay readable. New concepts, fresh hooks, and iterations of anything that wins.
Monthly readout
One page. What won, what lost, why, and what we test next month. No dashboard to log into, no forty-slide deck to sit through.
sample · teardown
What a teardown looks like sample
Every first drop opens with a teardown of your live account. Three lines from one:
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hook
All six live ads open on a static product shot. Nothing moves and nobody talks in the first two seconds, so the scroll never stops.
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angle
Roughly 80% of spend sits on the discount angle. The ingredient story and the founder angle have never been in market.
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offer
The bundle price stands alone with nothing anchoring it. $68 reads as expensive because no other number frames it.
sample · readout
What the monthly readout looks like sample data
| variant | angle | result | call |
|---|---|---|---|
| V-014 | price anchor | CTR +38% vs account avg | winner · scale it |
| V-009 | founder story | CPA level with control | keep · iterate the hook |
| V-011 | feature demo | CTR −22% | killed · day 3 |
| V-006 | discount | CPA +31% | killed · day 2 |
Takeaway: the account had never put a price frame in market. Next month, three new hooks on the anchor angle.
work
Spec packs
Client work ships here as approvals clear. Ask, and we will walk you through a live pack instead.
about
Who's behind this
I'm Alex. I'm nineteen and I build systems, which is exactly why the service works the way it does. Creative testing is a process problem before it is a taste problem: most brands don't lack good ads, they lack a structured way to find out which of their ads are good. Splitframe Studio is that structure, productized.
You're not hiring a big shop and you shouldn't pay like one. The first drop is priced so trying us is a small decision: 15 ads for $650, shipped within 72 hours. If the work doesn't earn the monthly retainer, you're out one test budget, not a contract.
contact
Start with one drop
Send your store URL and roughly what you spend on ads each month. You'll get a reply within a day, and your first 15 ads within 72 hours of kickoff.
alexhickey@splitframestudio.cominvoiced through Stripe · ACH preferred · first drop $650 · retainer $950 / month for 20 ads + readout